Thursday , February 22 2018

Jhyanakuti’s innovative promo

Kristina Adhikari and Sajan Dhakal have been awarded with the title prize at the Jhyanakuti Photo Contest, at a function held in the Capital this week.  Jhyanakuti, which features actors Saugat Malla and Benisha Hamal, is currently running into its third week at the theaters. Prior to the film’s release, the producers had announced the photo contest, according to which, the contestants had to post a photo of a wife carrying her husband over her shoulders on Facebook, just like the film’s poster and promo material.

To win the contest, the photo garnered over 1200 likes on Facebook. The winners were awarded with a cash purse of Rs 51,000.  “We had asked the audience to post pictures identical to the film’s poster. We were overwhelmed with the response,” director Simosh Sunuwar said speaking at the event. Alongside Malla and Hamal, Jhyanakuti, a comedy, features actors Puskar Gurung, Astal Gurung, Sumi Moktan, and Jeevan Bhattarai.


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